Our combined experience makes us valued advisers to corporate executive teams and boards of directors.
We examine and evaluate data due to our curiosity about what’s going on in the world and the latest analytical methods.
Expert System Developers
Our expertise in numerous systems allows us to create solutions that are both flexible and elegant.
Our collective CV proves that our team of advisers, analysts and developers constitute one of today’s most exciting companies in the sector in Sweden. Take a look!
Anders is Inizio’s CEO. He is a partner and one of the company’s founders. He has extensive experience as an entrepreneur and advisor in media and research-related business development. Anders carried out academic audience research at the University of Gothenburg and for several years at Sifo, performing strategic assignments with both global and Swedish media firms. Anders has been in charge of the development of nationwide surveys of the Internet and daily press. He is also a sought-after lecturer and guest speaker at universities and business seminars.
Phone:+46 73 439 95 54
Karin is a senior advisor and Inizio partner. She works on business development, and has a distinguished career in the areas of leadership, entrepreneurship and business development, with the research field as a constant. She has worked for smaller startups as well as major international corporations such as Sifo, Gallup, Novus and Synovate. Karin knows research, and she brings a broad perspective to her job. Karin has a background as a business economist specialising in marketing and organisational development. She is also a certified NLP practitioner.
Phone:+46 70 221 39 94
HEAD OF SALES/SENIOR ADVISOR
Mikael is Inizio’s head of sales and senior advisor. Mikael studied economics and media and communications science at Lund University and Stockholm University. He has over 15 years’ media industry experience in business development based on analysis and surveys. Mikael has a sales background in both print and digital media.
Phone:+46 70 791 24 25
Magnus Klockare Rossby
Magnus is an Inizio partner and one of its founders. Magnus combines two decades of research experience with in-depth knowledge of the forces that drive the media and advertising industries, focusing on the role of new media as an advertising medium. Magnus has an MBA, and he specialises in marketing and statistics.
Phone:+46 70 984 58 34
ON PARENTAL LEAVE
Johanna Silfwerbrand Bendroth
Johanna is a research manager at Inizio and is head of media research. She works with analysis and insights about communication and its impact. Johanna has previous experience as a market analyst working in the media sector and has a degree in economics. She is fascinated by the craftsmanship behind well-thought-out surveys and likes to work with their development as well as their analysis.
Phone:+46 70 840 44 22
Ella works as an analyst at Inizio. She has previously worked with research in London and Los Angeles and has an MSc in Social Research Methods (Statistics). With many years of digital experience and working with data, analysis and insights, Ella has a wide interest in social issues, digital media and business.
Phone:+46 76 540 23 28
Stefan is an Inizio partner and one of its founders. With a background as an analysis manager at Gallup and Wireless Opinion before moving to Sifo, Stefan has longstanding experience in advanced analysis methods. Stefan is also an expert in utilising large customer databases and building systems to integrate different types of databases.
Phone:+46 73 439 95 58
SENIOR PARTNER, HEAD OF SYSTEMS DEVELOPMENT
Patrik is head of systems development and an Inizio partner. Patrik develops intranets, extranets and public web services. He loves retrieving and analysing data from databases, and he still does a lot of coding. Patrik has a degree in systems development and has worked in Microsoft environments during his career.
Phone:+46 70 824 80 15
RESEARCH MANAGER BRAND METRICS
Anette is research manager at Inizio and responsible for Brand Metrics. She coordinates the development and implementation of campaign surveys. Anette is passionate about the possibilities of marketing and media. She has a university degree in media and communications.
Phone:+46 73 758 13 24
Eric is a systems developer at Inizio. He works with Inizio’s proprietary web applications, which are used either in-house by us, or by our external customers. He enjoys developing systems that are easy to use and provide added value to users. Eric is a skilled systems developer. He works in Microsoft environments, concentrating on web development.
Ulf is an insight analyst at Inizio. He has a background as an advisor, analyst and digital strategist in broadcast media handling business transformation projects for radio companies across Europe. Ulf has completed 3 years of studies at Stockholm University in business administration, marketing communication, statistics and Spanish. Ulf also holds an advanced, higher education diploma in Digital Marketing and Webb Analytics and he is certified in Google Analytics. Ulf has a passion for understanding what drives people to make decisions in their lives. Ulf is also tech-savvy and loves new tools to analyze and visualize digital data.
Phone:+46 70 266 25 00
PROJECT MANAGER ASSISTANT
Emmy has recently completed her stuides in behavioral sciences at Uppsala University and is now working as a project assistant at Inizio. Her work is to be a support to our project managers and analysts, but also to do analytical work, graphics production as well as data streams in production. Emmy is analytical and curious as a person and has a geunine interest in the society and media industries.
Phone:+46 73 241 84 19
Lars is a senior advisor at Inizio. Lars has a PhD in statistics, and he spent many years at Statistics Sweden. His specialty is survey quality. Lars was the editor-in-chief of the scientific journal Journal of Official Statistics for 25 years. He has authored and edited several books in the field of surveys. Lars represented Sweden in the development of ISO Standard 20252 on Market, opinion and social research. He is currently an adviser to publishing company Wiley and the European Social Survey. He has taught methodology issues in the survey field in over ten countries.
Phone:+46 76 046 25 30
Viktor works as a Research Manager at Inizio and is responsible for Digital Admap working mainly with implementation and analysis of digital campaign measurements. He has a Master Degree in Economics and his professional experience includes market analysis from both public and private sector more specifically with housing market analysis. He is interested in research methodology and digital media.
Phone:+46 73 340 91 16